Mar 09, 2020


by: admin


Categories: People, Press Release, Travel

USCHMC Appoints New Cultural Ambassador


For Immediate Release

Media Contact:

Anita Boeker | U.S. Cultural & Heritage Marketing Council

833.872.4862 x2 |






March 5, 2020 – San Francisco –  The U.S. Cultural & Heritage Marketing Council (USCHMC) announces an exciting collaboration with Andrew Witt, for the newly launched USCHMC Arts & Culture Workshops.

Andrew “Andy” Witt (Witt), former executive director of the St. Johns Cultural Council (SJCC) has joined USCHMC as Cultural Ambassador.  Following his recent tenure with SJCC, USCHMC and Witt have developed a portfolio of workshops and services for the diverse national cultural community. The programs are tailored to assist arts and cultural entities, state tourism authorities, destination marketing organizations and chambers of commerce to build and strengthen key strategic initiatives and community-focused programs to attract and engage the cultural and heritage visitor.

“We are delighted to have Witt come aboard as a Cultural Ambassador,” says Richard Peterson, President & CEO of USCHMC. “I look forward to his co-facilitation of our expanding arts and culture tourism and marketing intiatives that will engage communities with a hands-on approach for curated educational programming and marketing development.”

USCHMC’s programs will be a complement to local and national arts and culture development initiatives. Petersonfurther states, “Witt’s recent tenure heading up the cultural and tourism marketing programs for SJCC and leading arts centric initiatives make him uniquely qualified for this ambassadorship role.”

The USCHMC program focus includes cultural tourism strategy planning and implementation with the key objective to increase visitor engagement and revenue opportunities for arts councils and their stakeholders. The suite of services offered will support cultural attractions, arts production, live performances, museums, historic places and heritage sites.

“Every arts group, arts community and historic site has a story to tell – and cultural and heritage travelers want to hear and experience those stories,” states Witt. “Through community-wide collaborations, the USCHMC workshop model will enable the cultural and heritage sector to target earned revenue growth opportunities – while also addressing the needs of their business communities and residents alike.” Witt also notes, “There is a balance to the need for new capital infrastructure that will impact the authentic assets – in tandem with the values that make a community welcoming and attractive to visitors overall.”

Nationally, 70% of cultural travelers seek history and locally curated experiences, stay an average of five nights, and more than 75% will revisit a destination, reports USCHMC. Further, the Americans for the Arts national economic impact study reports that cultural tourists spend two times more than local residents on attraction tickets, lodging and ancillary spending.

About USCHMC Workshops:

Headquartered in San Francisco, USCHMC services include individually created community and destination-based workshops; in addition to marketing and advertising planning and placement, and access to a team of globally recognized cultural and heritage tourism experts who embody the importance of arts and cultural marketing and business development. For more information, please visit:


Through integrated marketing, education and media programs, the U.S. Cultural & Heritage Marketing Council (USCHMC) amplifies the importance of cultural and heritage experiences throughout the United States to national and international travelers alike. The balanced approach of direct consumer outreach and industry related programs bolsters the efforts of USCHMC and our national partners.

For more information about USCHMC, visit and for more information on The Cultural Traveler-Exploring America visit

U.S. Cultural & Heritage Marketing Council

2370 Market Street, #298, San Francisco, CA 94114   /  Toll Free (833) 872.4862