Enjoy Culture Tours & More!

Explore our unique cultural and heritage tours featuring amazing museums, gardens, arts, historic homes, aquariums, dining, shopping and more – all designed to enhance your experience and celebrate a sense of place.


The Cultural Traveler Planner

Start planning your cultural adventure today.

Use the Cultural Traveler Planner for a quick overview of exciting offerings in destinations you’ve yet to visit or discover something new in a city you’ve visited countless times before.

Featured Destinations

  • Texas
  • Savannah
  • St. Augustine
  • Philadelphia
  • Pasadena
  • New Orleans
  • Loveland, Colorado
  • Laguna Beach
  • Hilton Head Island
  • California
  • Boston
  • Bloomington, MN
  • Atlanta
  • Florida
  • Vermont

Red Ribbon Packages for Groups

The Cultural Traveler proudly presents Red Ribbon Packages which are ideal for groups, be they conventions, small meetings, family reunions, destination weddings or local families and friends. These unique packages offer engaging and immersive experiences that are fun, educational and guaranteed to provide good memories for all.To book a tour for your group, simply call the destination directly for scheduling and pricing.

The Cultural Traveler Guide

The Cultural Traveler Guide

features exciting cultural and historic destinations along with superb shopping at leading museum stores. Search our Archives of the past 5 editions of The Cultural Traveler.

2016 Media Kit

The Cultural Traveler
2016 Media Kit

Advertising Opportunities

Marketing Cultural & Heritage Tourism

Marketing Cultural & Heritage Tourism

More than 185 pages packed with valuable ideas and case studies. By Rosemary McCormick.

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ONE TRAVEL CONFERENCE, January 28-30, 2014 Radisson Blu at Mall of America® in Bloomington Minnesota

Theme: Mega-Opportunities in Global Tourism

The fourth annual ONE Travel Conference for Shopping, Dining and Cultural Tourism, which incorporates the 17th annual Shop America Tourism Conference, will be held January 28-30, 2014 at the new Radisson Blu Hotel at Mall of America in Bloomington Minnesota.

Presented by Shop America Alliance and the US Cultural & Heritage Tourism Marketing Council, the ONE Travel Conference features two and a half days of executive level idea exchange and tourism business development opportunities. Conference sponsors include Mall of America, Bloomington MN CVB, CenterCal Properties and Mandala Research.

Industry leaders will provide inspirational presentations. The latest research on tourism trends will be presented with focus on the top three travel activities as tracked by the US Department of Commerce, Office of Travel & Tourism Industries: Shopping, Dining and Cultural/Heritage. Hundreds of delegates from around the world have participated in prior ONE Travel Conferences and have consistently praised the exceptional content, contacts and quality of the event.

One Travel Conference Registration will open on September 1 at ONEtravelconference.com. Early registration fee is $595 through September 30. Regular registration is $695 October 1 through January 10. Late registration is $795 after January 10. Radisson Blu is offering a special ONE Travel Conference rate of $159 per night, single or double, subject to availability.

“The 2013 ONE Travel Conference focused on Global Tourism Success and was very well received by all involved,” said Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference. “We look forward to building on that theme with MEGA ideas and new opportunities, which is most appropriate as our host Mall of America is the nation’s largest retail/entertainment destination.”

“The ONE Travel Conference 2014 venue is Bloomington’s luxurious new Radisson Blu Hotel connected directly to Mall of America via skyway,” notes Bonnie Carlson, CEO of Bloomington MN CVB. “The Bloomington, Minneapolis and St. Paul area offer many rich cultural venues and of course the nation’s best shopping at Mall of America!”

Doug Killian, Senior Director International Tourism at Mall of America, said, “We look forward to hosting the ONE Travel Conference. Be advised that with comp shuttle service from the Minneapolis/St. Paul airport just minutes away to the Radisson Blu, and more than 525 shopping, dining and entertainment venues all under one roof at Mall of America, guests may not have the opportunity to actually experience our beautiful Minnesota winter weather.”

“Delegates at the ONE Travel Conference include destination marketing organizations (DMOs), shopping, dining and cultural-heritage leaders along with international tourism partners,” stated Sheila Armstrong, President of the US Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference. “Our goal is to continue to unify these powerful travel industry segments so we speak with ONE voice on the importance of promoting the top travel experiences. They are key economic drivers and job providers. Brand USA reports that one new job is generated for every 33 international arrivals.”

SASI-ONE Awards (SASI = Shop America Salutes Innovation) for shopping and cultural tourism marketing excellence will once again be presented during the ONE Travel Conference at a special awards breakfast ceremony. Entry information will be available beginning in September at onetravelconfence.com.

Conference Sponsorship opportunities include:
$15,000 Keynote Sponsor
$10,000 Presenting Sponsor
$5,000 Luncheon Sponsor
$2,500 Luncheon co-sponsor
$2,500 Reception co-sponsor
$1,500 Networking Breakfast co-sponsor
$1,500 Break Sponsor
Customized sponsorships also available.
All sponsorships include registration(s), presentation and/or marketing display opportunities, meeting opportunities, ad in program book, logo exposure and database of participants.

For more information on presenting, sponsorship, planning committee and participation, contact the ONE Travel Conference producers: Rosemary McCormick, Shop America Alliance, 707.224.3795, This email address is being protected from spambots. You need JavaScript enabled to view it. or Sheila Armstrong, US Cultural Heritage Tourism Marketing Council, 843.341.6392, This email address is being protected from spambots. You need JavaScript enabled to view it. or visit ONETravelConference.com.

ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism is produced annually by Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council. The Conference brings together leaders in the travel industry to focus on Tourism Business Development, speaking with ONE Voice. For more information, visit ONETravelConference.com or call 843.341.6392.

Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 185 shopping tours in 40 cities and presents the USA Outlet Shopping Festival. For more information, visit shopamericatours.com or call 707.224.3795.

US Cultural & Heritage Tourism Marketing Council (USCHT) is the travel trade association with a mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world, co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit USCHT.com and TheCulturalTraveler.com or call 843.341.6392.