U.S. Cultural & Heritage Tourism Marketing Council’s Mission is to market our country’s cultural and heritage tourism to both the domestic and the international traveler.
US Cultural & Heritage Tourism Marketing Council Partnerships are open to all U.S. cultural and heritage organizations and destinations engaged in cultural and heritage travel marketing.
Shopping related organizations and destinations are invited to join USCHT’s partner organization, Shop America Alliance. Shop America Alliance Partnership is open to all shopping centers, outlets, retailers, restaurants, brands, downtowns/associations and destinations actively engaged in travel marketing. Full Details
“We can be much more impactful as a collective group (marketing cultural and heritage tourism) than we can marketing individually.”
– Roger Dow, President of the U.S. Travel Association
U.S. Cultural & Heritage Tourism Marketing Council LLC (USCHT) is a travel trade association with a mission to market U.S. cultural and heritage tourism experiences both nationally and internationally. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world. The council plays a vital, marketing oriented and entrepreneurial role, supporting and complementing other tourism industry groups engaged in cultural and heritage tourism initiatives at national, state and local levels.
In partnership with Shop America Alliance, USCHT produces the annual guide The Cultural Traveler and the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism and markets over 60 cultural and culinary tours in 27 destinations on behalf of its partners at TheCulturalTraveler.com and through leading tour and travel partners. In addition, USCHT conducts market research on The Cultural and Heritage Traveler and publishes The Cultural Traveler E-Newsletter. For more information, please
The CHT Marketing Council is a direct outcome of the U.S. Cultural & heritage Tourism Summit held October 6-8, 2005 in Washington, DC. In partnership with the U.S. Department of Commerce, The President’s Committee on the Arts and the Humanities, Shop America Alliance, Partners in Tourism and American Express, the Summit successfully brought together over 400 delegates and distinguished leaders in cultural and heritage tourism from all 50 U.S. States, the District of Columbia and U.S. Virgin Islands. This event served to catalyze enhanced interest in U.S. Cultural & Heritage Tourism, one of the nation's most valuable assets.
Cultural and Heritage Tourists are more affluent, stay longer and leave behind a greater impact on the economy. They tend to visit more destinations and seek out a well-rounded travel experience.*
“Culture and Heritage Tourism-defined as travel directed toward experiencing the arts, heritage and special character of a place - is a $41 billion industry and a leading sector in tourism.”
– John Nau III, Past Chairman of the Advisory Council on Historic Preservation
The U.S. Cultural & Heritage Tourism Marketing Council LLC welcomes partnerships with all cultural and heritage organizations and destinations engaged in cultural and heritage tourism marketing. USCHT offers a wide range of services and opportunities.
USCHT’s fiscal year is January 1 to December 31. Annual dues must be current to be listed in USCHT’s publications and website and to participate in The Cultural Traveler packages, advertising, trade shows and other marketing benefits and opportunities. Partners are invoiced annually. Prorated fees apply for new members after June 1.
“Every community is rich in culture and heritage that can be marketed to travelers. Our own communities are more layered than we realize. We need to get better at communicating all of the U.S. to all of the world.”
– Adair Margo, Past Chairman of the President's Committee on the Arts and the Humanities.
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Sheila Armstrong, PresidentUS Cultural & Heritage Tourism Marketing Council